One-on-One Consultation
Take A Smart Approach to Your Marketing
Ever wonder if the money you're spendng on your marketing is working for you? Or if what you are telling your customers is making a difference at the cash register? With limited resources and so many choices you want to optimize every opportunity and spend only where and when it makes the most sense.
Wouldn't it be great if you had your own marketing expert on retainer to help you figure it all out?
Whether once a year, once a month or whenever the need arises, you can feel confident in knowing that your plans are on track, make sense for your business and are 'market smart'. With hourly consultation you pay for marketing advice only when you need it.
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Goal evaluation and development
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Brainstorming & idea generation
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Marketing plan development
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Opportinity evaluation
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Website evaluation and editing
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Marketing material review
TARGETED WORKSHOPS
Build A Strategy Over Time
Through a series of 2-hour client work sessions we create the foundation on which all your future business marketing efforts can grow and develop over time. Ideal for new businesses or for any established orgainzation looking to focus their marketing approach and spend.
Choose one worshop or schedule a complete series. Contact us today.
SESSION 1: Brand Development
What is your business really about?
Through this 2-hour session we will develop your authentic brand platform. We will flush out what makes your business truly unique and create a strong brand position that will serve as the cornerstone for all of your messaging and marketing strategies.
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Brand Descriptors
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Brand Promise / Positioning Statement
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Point of Differentiation
SESSION 2: Message Creation
Grab their attention and build awareness.
We'll start by focusing in on your audience and identifying that sweet point where your brand’s strengths and your customer’s desires truly meet. Together we will craft key messages and supporting content that connects with your target audience and compels them to take action.
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Customer Analysis and Decision Matrix
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Core Message / Tagline Development
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Audience Segmentation
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Supporting Statements.
SESSION 3: Marketing Strategy
Efficient & effective ways to reach the right customers.
Having your message seen by the right people is key to a successful marketing strategy. Together we will develop a communications plan to effectively reach your target customers.
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Budget parameters
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Timeline
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Existing material review
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Explore tactical options
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Tracking & Measurements
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Execution Process
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Skills
"If you seek a full-scale solution for marketing, promotion or copywriting needs, Jessica is your trusted one-stop shop."
- Lois Mosgrove
Account Director, Háblame
Experience
An industry pro, Jessica brings a lot to the table and helped the growth and effectiveness of our strategy department
- Chris Spellman
MOA, Apprenda Inc.
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Dedication
"Jessica is wonderful to work with. She jumps right in and thoroughly studies and analyzes each project in order to develop successful strategic marketing plans."
- Kara Ferguson
Mktg Mgr, Huff 'N Puff, Inc.
COLLATTERAL REVIEW & EDITING
Marketing Materials that Work
You invest a lot of money in developing your markeitng materials and ads. Make sure yours are hitting their mark and breaking through the clutter - reaching your target customers with messages that mean something - using the right vehicle, in the right place and time.
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Eye catching headlines
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Clear, concise copy that customers will take the time to read
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Consistency of message across mediums
Material Review provided on an hourly basis.
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Print ads and markeing pieces
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Digitial ads
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Social media campaigns
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Website copy